SEM & Paid Search Optimization
Precision-Targeted Paid Growth
Paid search is one of the quickest methods of scaling customer acquisition. My approach to SEM maximizes return on investment without jeopardizing customer acquisition cost, delivering immediate and measurable results through AI-powered bidding strategies.
What I Deliver
- Google Ads & Bing Ads campaign setup, management & optimization
- AI-powered smart bidding & automated bid strategies
- Precision targeting & audience segmentation
- Full-funnel lead generation (CPL, CPS, CPQ, ROAS optimization)
- Landing page optimization & A/B testing
- Shopping campaigns & dynamic search ads
- Remarketing & retargeting campaigns
- CAC control without sacrificing volume
Business Impact
My approach to SEM maximizes return on investment without jeopardizing the customer acquisition cost, delivering immediate and measurable results across search, display, and shopping campaigns.
Key Achievements
- ₹10Cr+ – Monthly Media Spend: Managed for Azizi Developers across Dubai, GCC & NRI markets
- 500+ – Leads/Month: At 40% qualification rate — current SpazioLiv campaigns
- 25-30% – CPL Reduction: For luxury real estate projects through AI-optimized bidding
- High ROAS – Performance Campaigns: Google & Meta campaigns backed by GA4 & Meta Pixel tracking
Clients
Azizi Developers, SpazioLiv, Raheja Developers (via MCI), Leader Bicycles, Palm City, Fortune City
FAQs
Q: How much ad spend do you typically manage?
A: I have managed campaigns ranging from modest budgets to ₹10 Cr+ monthly media spend for Azizi Developers. The strategy is tailored to your budget and growth targets.
Q: What platforms do you manage PPC on?
A: Google Ads, Bing Ads, Meta Ads, YouTube Ads, and programmatic platforms. Each platform is selected based on your audience and business objectives.
Q: How do you reduce CPL while maintaining lead quality?
A: Through AI-powered smart bidding, continuous A/B testing, audience refinement, and landing page optimization. I've achieved 25-30% CPL reductions for luxury real estate projects.
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Digital Marketing Expert in Delhi, India
Kapil Bhagat is a leading digital marketing expert in Delhi, India with over 20 years of hands-on experience delivering measurable business growth. As a strategic performance marketer, he specializes in building AI-driven marketing ecosystems that connect strategy, technology, and revenue outcomes for B2B and D2C brands across India and global markets.
Whether you are searching for a performance marketer near you, a trusted digital marketing consultant in India, or an AI-first strategist who can replace guesswork with data-backed decisions, Kapil Bhagat at Digital Rajee delivers the strategic leadership and execution that drives sustainable revenue growth.
AI-Driven SEO, AEO & Performance Marketing
As search evolves with AI-driven search results and tools like Google AI Overviews, ChatGPT, and Perplexity, the marketing strategies that worked 5 years ago are no longer sufficient. Kapil Bhagat's approach integrates traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure brands remain discoverable across all modern search environments.
From SEM and programmatic advertising to CRM automation and ABM, every service is designed to maximize ROI and build long-term competitive advantage for businesses in Delhi NCR and across India.